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April 2016

Marc Deniger, an atypical life journey

Marc Deniger has been at the helm of the Montreal branch since last October. And although he just joined the Soresto family only a few months ago, Marco is a veteran of post-disaster recovery, an industry he became acquainted with the hard way.

Everything began in the early 2000s when Marc owned two bars on famous Crescent Street in Montreal. The crazy, dance-filled nights, customers revealing secrets, flirting, in short, a microcosm of humanity that socialized until the wee hours daily. Marc ran his bars like a ship’s captain, learning over time how to support customers, who confided in him their hopes and fears night after night.

On one night in 2005, however, everything changed. A fire broke out in an adjacent business. The flames threatened Marc’s property. Firefighters arrived at the scene and managed to control the progress of the blaze, but Marc’s two establishments suffered irreparable damage. Marc was forced to close shop temporarily, or so he thought.

Then began a long period of administrative procedures. "It was like a madhouse,” explains Marc. “Investigations, paperwork, waiting, being redirected to another service or another representative every day. It was endless." Months passed, and Marc still was unable to see how and when it would all end. In the meantime, he was forced to dip into savings to survive, and he realized that it would take a long time for the whole situation to be resolved.

His brother offered him work at his renovation company. Marc accepted, saying that it would only be for a specific time period. "I really jumped right into it. I hadn’t lost hope of reopening my two bars one day, but I was still embroiled in the insurance process and I had to put food on the table.”

Over the next few months, a veritable love story developed between Marc and his new job. He liked working with his hands. He liked seeing customers happy. He liked building things. He and his brother made a fantastic team, winning several awards for their achievements for the Home Depot chain. "Not only did I discover an industry that I was passionate about, but I also realized early on that it was nice to get up at 4 a.m., rather than to go to bed at 4 a.m.!" The life of running bars was, at this point, in the distant past!

Now, after more than 10 years in the field, he addresses customer needs under the Soresto banner. "When a customer comes by, I know exactly what he’s going through, having lived through the experience myself. I do everything I can to remedy the situation as quickly as possible and to the full satisfaction of the customer. He’s already been through enough, so there’s no need to exacerbate things with delays.”

A disaster not only led Marco Deniger to a career path he had never before envisioned, but it also opened his eyes to the delicate intricacies of post-disaster work, and awakened a latent passion he had for restoration. And it’s from this sensitized and enthusiastic point of view that he serves his customers on a daily basis.

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